Anandita Goenka

Assistant Professor
Department : Fashion Communication

Anandita combines a strong foundation in business along with specialized knowledge in fashion. Having completed her graduation in Business Administration and Post Graduation in Apparel Production and Merchandising Management, this unique blend positions her as an expert in various areas. From branding and promotions to visual merchandising and retail management, Anandita possesses a comprehensive understanding of the fashion industry.

Her experience encompasses the entire apparel production process, ensuring quality garments delivered to market. Anandita's business acumen extends beyond fashion, with proven capabilities in marketing management and overall business operations. Anandita brings a wealth of practical experience from her work with renowned brands like Mufti, Peppermint Kids, Aditya Birla Fashion and Retail Ltd, and Lifestyle-Landmark Group.

Her roles spanned apparel production, retail management, and visual merchandising, providing her with a well-rounded industry perspective. A passionate educator with 8 years’ experience in academics, she has experience working with well-known institutes like School of Fashion Technology (affiliated to SNDT Women's University and Accademia Costume & Moda Rome). At Symbiosis Institute of Design Pune, Anandita's dedication to fashion education continues in core Fashion Communication subjects like Basic and Advanced Event Design, Design Management, Leather Accessories Design and Media & Advertising.

She also mentors’ students in projects like Indian Handicrafts Documentation, Fashion Communication Research, and Design Internships. Actively contributes to the institute beyond academics, leading portfolios in PR & Promotions, Event Management & Design, and Admissions. Anandita's research interests align with her expertise, focusing on Marketing and Consumer Behavior, General Management, Retail, Indian Handicrafts & so on. Anandita's passion for teaching is complemented by her proactive approach to learning.

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