Arya Singh holds a Masters in Fashion Retail Management from Amity University and a Bachelor’s degree in Fashion Design & Technology from Allahabad University. With technical proficiency in vector-based software and five years of industry experience, she has worked as a Visual Merchandiser at the senior level for well-known brands like Caratlane- A Tanishq Partnership, Aditya Birla Fashion Retail Ltd, ShoppersStop and Puma. Known for creativity, teamwork, and good communication skills, Arya excels in designing visual displays, signages and retail store space. Her research interests lie in the areas of Omnichannel & Experiential retailing, consumer sentiment analysis, Phygital experience and proximity marketing.