User Experience Design
Simply defined, User Experience Design
is a process of designing meaningful and appropriate experience for users. It involves studies
about user behavior towards a product or service, thus giving multiple opportunities to the
students to explore their creative potential in crafting memorable user experiences.
The students are trained to visualize and create aesthetics and the look and feel of interface design.
Usability, interaction design, information architecture, visual design, ease of use, human-device
interaction are all an integral part of user experience design. This domain not only works on the
look and function of a product/application but also deals with needs and emotions of the user.
Living in the internet age, user experience design has a huge demand in the design industry as
the market is focused on easy accessibility and engaging interface experiences.