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Undergraduate management education is at a crossroads. As the business landscape continues to evolve rapidly, driven by technological advancements, globalization, and changing market dynamics, the traditional methods of imparting management education face significant challenges. To ensure that graduates are equipped with the skills and knowledge needed to thrive in the modern workplace, undergraduate management education must undergo a transformation.

In today's digital age, organizations across industries are undergoing rapid digitization to stay competitive, improve operational efficiency, and enhance customer experience. Digitization involves the conversion of analog data, processes, and systems into digital formats, enabling seamless integration, automation, and data-driven decision-making. Analytics plays a crucial role in harnessing the vast amount of data generated through digitization to derive valuable insights and drive strategic initiatives. The link between digitization and analytics is symbiotic, with digitization providing the raw material for analytics, while analytics unlocks the full potential of digitized data. Here are some key aspects of their relationship:

Digitization and analytics are interdependent processes that work together to drive digital transformation and business success. By harnessing the power of digitized data through advanced analytics techniques, organizations can unlock new insights, optimize operations, and create value for customers and stakeholders in today's data-driven economy.

The field of management education has witnessed significant transformations over the years, driven by advancements in technology, globalization, and shifting industry demands. Traditional models of instruction are no longer sufficient to equip students with the competencies needed to excel in contemporary workplaces. As businesses increasingly rely on data to drive decision-making, there is a growing imperative for undergraduate management programs to integrate analytics into their curricula.

Dr. Tuhin Chattopadhyay, Professor of Practice, opines on digital transformation in management education, “The digital transformation of management education is driven by a suite of leading Industry 4.0 technologies like cloud computing, analytics, Artificial Intelligence (AI), machine learning, blockchain, and Augmented Reality (AR)/ Virtual Reality (VR).

The integration of analytics into undergraduate management education represents a pivotal step towards preparing students for success in today's data-driven business landscape. Equipping students with analytical skills and decision-making capabilities, not only enhance graduates' employability but also contribute to the advancement of managerial practices. Embracing analytics in management education is essential to ensuring that future leaders are well-equipped to navigate complexities, drive innovation, and achieve sustainable success in the global marketplace

The Bachelor of Business Administration (BBA) program at DYPIU is a broad business and management degree where you will gain knowledge of key functional areas of an organization. The program develops practical managerial skills in students to prepare them for success in all aspects of the business.

During the 3+1 years of the program, students take up live projects related to marketing, finance, law, and their chosen areas of specializations. Pursuing BBA at DYPIU is the best management program that provides a strong foundation in core business areas and focuses on enhancing the ability to communicate, analyze situations, and make decisions using qualitative and quantitative factors. The emphasis on Business Analytics is one of the unique features of the program.

BBA 1st year focuses on getting an understanding about fundamentals of Management, Accountancy, Economics, Business Environment. The first year also focuses on getting a hold on English as a business language, ICT Skills, self awareness, and in the second semester written communication and most importantly Advanced Excel.

BBA 2nd year focuses on Changing business paradigms like digitalization of business, legalities. Entrepreneurship, statistics, operations, strategy.

BBA 3rd year lays an emphasis on technology integration in business and includes courses on Research, R Programming, Cyber laws, Data Mining, Data Visualization, artificial intelligence, business Analytics and Python programming.

BBA 4th year offers 2 tracks , coupled with a semester of internship/research orientation.

Students can consider pursuing a BBA program in different specializations including:

To facilitate a vibrant learning environment that provides academic excellence, innovation, experiential learning, research and employability to students and hence contribute to the growth and development of society.