Perhaps the most dynamic in this world is the rate of technology development and exploration and how it affects business. What was once an enabler is now a driver of business, combining traditional business models with the digital world. Digitalization of business has disrupted the traditional business mechanisms, creatively launching new businesses harnessing innovative management approaches. Most importantly this new model is making the traditional business model obsolete.
Tremendous opportunities present themselves to ones who can visualize the potential of the digital economy, stand to be the leaders of this era and flourish. The digital business requires leadership skills related to digitization not only pertaining to operations or finance.
DYPIU’s MBA in Digital Business is designed for youth who live in this digital world and who want to be relevant and prepared for the future. The MBA in Digital Business fosters the student’s technological and decision making skills and adds a differential value to increase their competitiveness. The program aims to build competencies and enhance organizational performance through digitization. The focus of the inputs is to study and analyse how digital transformation of the enterprise will have an impact across all levels and functions of an organization, including Marketing, Sales, Purchasing, Logistics, Human resources and other departments. On completion of the program students will have a better understanding of innovative methodology and how digital tools and improve strategies and processes of a business.
The two-year master's programme in Digital Business takes a broad approach to the digitalisation that shapes society. It addresses the new challenges that digitalisation poses for companies and their employees with regard to business renewal and innovation, marketing and digital services.
Students gain knowledge in how to analyse the business opportunities that digitalization offers for both new and existing companies. In addition, the programme stimulates creative thinking around digitalisation, strategic change, business innovation and renewal.
The programme combines theoretical and real-world practical work, and has a multidisciplinary approach covering topics in business administration, Digital Business, Technology ingrained in the syllabus.
| Semester I | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| MFOB5001 | Management Foundation and organizational Behavior | 3 |
| BE5002 | Business Economics | 3 |
| ABM5003 | Accountancy for Business Managers | 3 |
| BL5004 | Business Laws | 3 |
| BS5005 | Business Statistics | 3 |
| IPP5006 | Introduction to Python Programming | 3 |
| SSPD-I-5007 | Soft Skills & personality Development-I | 2 |
| MM5008 | Marketing Management | 3 |
| Total Credits | 23 | |
| Non Credit Compulsory Courses | ||
| IKS-SLIL 5009 | Strategic Leadership and Innovation Lessons | 0 |
| Semester II | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| FM5101 | Financial Management | 3 |
| HRM5102 | Human Resource Management | 3 |
| ECSR5103 | Entrepreneurial Ethics and CSR | 3 |
| BRM5104 | Business Research Methods | 3 |
| OSCM5105 | Operations and Supply Chain Management | 3 |
| IBA5106 | Introduction to Business Analytics | 2 |
| ERP5107 | Enterprise Resource Planning | 3 |
| SM5108 | Strategic Management | 3 |
| Total Credits | 23 | |
| Non Credit Compulsory Courses | ||
| IKS-IPE 5109 | Indian Polity & Economy | 0 |
Includes *Summer Internship Program (5 credits) is intended to be a practical exposure to business operations to MBA-DB students with following objectives:
Students are expected to spend a minimum 50 days as an intern to derive the benefit and desired exposure.
| Semester III | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| F-IFM 6001 | Introduction to Financial Markets | 4 |
| F-FM 6002 | Financial Modeling | 5 |
| F-PM 6003 | Portfolio Management | 4 |
| F-DM 6004 | Derivatives Modeling | 4 |
| F-CRM 6005 | Credit and Risk Management | 4 |
| SIP 6006 | *SIP | 5 |
| SSPD-II-6032 | Soft Skills & personality Development-II | 2 |
| *Electives | 4 | |
| Total Credits | 32 | |
| Semester IV | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| F-IFTE 6101 | Introduction to FinTech Ecosystem | 4 |
| F-PT 6102 | Pay Tech | 4 |
| F-BC 6103 | Blockchain & Cryptocurrencies | 4 |
| F-WT 6104 | Wealth Tech | 4 |
| F-EF 6105 | Embedded Finance | 4 |
| F-GP 6106 | Group Project | 4 |
| - | - | - |
| *Electives | 4 | |
| Total Credits | 28 | |
*SIP- Summer Internship Project
| Semester III | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| F-BF6007 | Behavioral Finance | 2 |
| F-IBFM 6008 | International Banking and Forex Management | 2 |
| F-FR 6009 | Financial Reporting | 2 |
| F-IM 6010 | Insurance Management | 2 |
| Semester IV | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| F-CSFT 6107 | Case Studies in FinTech |
2 |
| F-CS 6108 | Cyber Security |
2 |
| F-TF 6109 | Trade Finance | 2 |
| F-RMF 6110 | Rural and Microfinance | 2 |
| Semester III | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| M-DM 6011 | Digital Marketing | 4 |
| M-GAWA 6013 | Google Analytics and Web Analytics | 4 |
| M-IEM 6014 | IT Enabled Service Marketing | 3 |
| M-WD 6015 | Web Designing | 3 |
| M-APR 6016 | Advertising and Public Relations | 3 |
| SIP 6006 | SIP | 5 |
| SSPD-II-6032 | Soft Skills & personality Development-II | 2 |
| Electives * | 4 | |
| Total Credits | 28 | |
| Semester IV | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| M-SEO 6111 | Search Engine Optimization | 4 |
| M-SMM 6112 | Social Media Marketing | 4 |
| M-MM 6113 | Marketing Models |
4 |
| M-R 6114 | Retailing | 4 |
| M-MR 6115 | Marketing Research |
2 |
| M-MAT 6116 | Marketing Analytics Tools | 2 |
| M-MRP 6117 | Market Research Project (MRP) | 4 |
| Electives * | 4 | |
| Total Credits | 28 | |
*SIP- Summer Internship Project
Students need to choose any Two from the given list
| Semester III | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| M-DCB 6017 | Digital Consumer Behaviour | 2 |
| M-GAGA 6018 | Certifications – Google Analytics, Google Adwords | 2 |
| M-PBM 6019 | Product & Brand Management | 2 |
| M-RAM 6020 | Rural & Agriculture Marketing | 2 |
| M-GM 6021 | Green Marketing | 2 |
| Semester IV | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| M-AGAW 6118 | Advanced Google Ad words Certifications | 2 |
| M-FBB 6119 | FB Blueprint Certification | 2 |
| M-MS 6120 | Marketing Strategy | 2 |
| M-GC 6121 | Google Cloud Certifications | 2 |
| - | - | - |
| Semester III | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| S-I-4 6022 | Industry 4.0 | 4 |
| S-ACSM 6023 | Analytics for SCM | 4 |
| S-PMM 6024 | SCM Performance Metrics & Modelling | 3 |
| S-PPC 6025 | Production, Planning and Control | 3 |
| S-LSCM 6026 | Logistics & Supply Chain Management | 3 |
| S-IWM 6027 | Inventory & Warehouse Management | 3 |
| SIP 6006 | SIP | 5 |
| SSPD-II-6032 | Soft Skills & personality Development-II | 2 |
| *Electives | 4 | |
| Total Credits | 32 | |
| Semester IV | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| S-TTS 6122 | Traffic Theory and Simulation | 4 |
| S-TFM 6123 | Traffic Flow Modelling | 4 |
| S-ASCMA 6124 | Advanced SCM Analytics | 3 |
| S-GIST 6125 | GIS for Transportation | 3 |
| S-LRP 6126 | Logistics Resource Planning | 3 |
| S-ITS 6127 | Intelligent Transport System | 3 |
| S-SCMP 6128 | Supply Chain Management Project | 4 |
| - | - | - |
| *Electives | 4 | |
| Total Credits | 28 | |
*SIP- Summer Internship Project
Students need to choose any Two from the given list
| Semester III | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| S-TC6028 | Theory of Constraints | 2 |
| S-TQM 6029 | Total Quality Management | 2 |
| S-A/SS 6030 | Online Certification for SCM Analytics/ Six Sigma | 2 |
| S-ERP 6031 | Online Certification for ERP | 2 |
| Semester IV | ||
|---|---|---|
| Course Code | Course Name | Course Credits |
| S-IIT 6129 | Industrial Internet of Things | 2 |
| S-SC 6130 | Smart Cities | 2 |
| S-ITS/LEAN 6131 | Online Certification ITS / LEAN | 2 |
| S-GIS/TQM 61132 | Online Certification GIS / TQM | 2 |
| Assessment Options | |
|---|---|
| Concurrent Assessment / Assessment of Practical Skills | 50 % weightage |
| Assessment Options:- (Formative Approach) | |
| Group Discussion | |
| Power Point Presentation | |
| Group Presentation | |
| Case Study | |
| Book Review | |
| Current Application | |
| Research Papers | |
| Research Project / Group Project | |
| Role Play | |
| Business Plan | |
| Term Project | |
| Online discussion boards / virtual learning | |
| Debate | |
| Class Interaction | |
| Scrap Books | |
| Learning Diaries | |
| Model Making | |
| Term-End Examination - (Summative Approach ) | 50% weightage |
| Evaluation of Project Report | |
| The student is required to do an internship of 2 months in the industry, Observe the industry processes, attempt to study a particular domain, identify an existing problem and suggest solutions. The student will submit a dissertation after completion of the internship. They will be evaluated by expert jury panel by conduction Viva-Voce | |
*The tracks are available to be conducted only if sufficient numbers of students register for that track
Students with good scores in MH-CET, PERA CET, CUET, or any other equivalent competitive exams, DYPIU Entrance Test and/or Personal Interaction
*Semester fees may change as per approval from Fee Fixation Committee
Digital transformation and innovation are forcing business to rapidly adapt. The specialization in Digital Business will provide students with an understanding of the key effects of technological change on business.
Students wishing to pursue careers in management in businesses that predominantly leverage the powers of digital technologies for business development and sustenance like new products or services launched by established organization or entrepreneurial start-ups, consulting, and venture capital firms enabling innovation, and general management positions in strategy, procurement, marketing, R&D, etc. will benefit from this program.
The two-year master's programme in Digital Business takes a broad approach to the digitalization that shapes society. It addresses the new challenges that digitalization poses for companies and their employees with regard to business renewal and innovation, marketing and digital services.
Students gain knowledge in how to analyze the business opportunities that digitalization offers for both new and existing companies. In addition, the programme stimulates creative thinking around digitalization, strategic change, business innovation and renewal.
The programme combines theoretical and real-world practical work, and has a multidisciplinary approach covering topics in business administration, Fintech, Marketing analytics and Supply chain Management .
Technological innovation applied to financial services has created a wave of disruptive activity that will change the shape of the global financial system over the next decade. This has created demand from graduates and employees for programmes specifically tailored to the skills required for a changing financial services industry.
This is an interdisciplinary program that focuses on finance, data analytics and computing. It is designed to appeal to graduates seeking to gain exposure to FinTech - the technology enabled business model innovation in the financial sector.
MBA in Financial Technology jointly provides the fundamentals of Accounting & Finance and Management Science where relevant expertise resides across all core competencies both in teaching and research. This Master’s program is for students from a variety of background who want a career in this area.
Digital marketing is the promotion of brands or products via one or more forms of digital media. Inventions are raised of smartphones, and other forms of new media in the past decade have meant that digital marketers need to be able to connect with consumers through various devices and digital platforms including social media.
This course also combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with their technical side of keeping track of data, and digital engineering and analytics. The track provides students with the technical foundation and digital competency necessary to market goods and services on the internet. The students will learn how to implement, plan, analyse and evaluate digital marketing strategies.
Students will also learn how to target customers through digital channels, they create websites that attract customers, and they optimize online business performance. This program specialization includes interactive and direct marking, digital advertising, e-business technologies, and global enterprise. Digital marketing landscape continues to grow at a rapid pace; marketers are faced with new challenges and opportunities within this digital age. This course is an initiative designed to educate students and professors in the area of Digital Marketing.
The intelligent transport systems market is highly competitive and moving toward a fragmented stage due to the presence of many large and small players in the market. Players in the market are focusing on technological innovation and compatibility of their products and services as well as using strategies, such as acquisitions and collaborations to strengthen their presence in the market. Some of the players in the market are Siemens AG, Thales Group, IBM Corporation, Cubic Corporation, among others.
An MBA degree that integrates Supply Chain management with intelligent Transport system provides an innovative advantage to the pursuers, that is an unparalled advantage in a level playing field. This MBA degree combines Management, Operations, Analytics, Logistics, Business Excellence , Manufacturing , Quality Management integrated into knowledge pool.
The name of the Degree will be Masters of Business Administration in Digital Business (track name: Fintech, Marketing Analytics/ SCM)
The student has to decide the track only at the end of the 1st year . The exposure to the management concept and introduction to the business domain will help the students in deciding the track on the basis of their inclination and attributes.
The total intake of the program is 60 seats. Each track is allotted maximum 20 seats. However there is also an minimum criterion of seats towards a particular track. If the criterion is not fulfilled, the track may not be executed.
The students can apply through the application portal on the website .
The curriculum includes a range of learning methods including the traditional case study approach, modern methods of simulation, business models and frameworks. Technology enabled education is a prominent feature of this program
To encourage the merit in education at DYPIU, scholarships are planned for meritorious students of MBA Program. Following are the details:
| Examination | MHT-CET (percentile) | % Scholarship as percentage of Tuition Fees* | Category |
|---|---|---|---|
| Score range for Scholarship | 98 and above (included) | 50% | A |
| Between 95 (included) and 97.99 | 25% | B | |
| Between 90 (included) and 94.99 | 15% | C | |
| Between 85 (included) and 89.99 | 10% | D |
*Number of these scholarship awarded is as follows:
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